Persuasive Proposal Writing: A Proven Approach to Raise Your Technical Score

“Robin Ritchey’s Persuasive Writing workshop is excellent. Every person who attended commented about the useful strategies they learned. Ms. Ritchey was particularly helpful in customizing key principles to our business. I’m confident we will see immediate benefits from the investment.” —Senior Director, large, international research firm

Our team was recently challenged to substantially raise the technical score on a strategic bid without changing our technical approach. Our solution: Significantly change how we present our proposal. We researched how evaluators really score proposals, then aligned our writing process accordingly.

Our team was recently challenged to substantially raise the technical score on a strategic bid without changing our technical approach. A daunting task indeed. Our solution: Significantly change how we present our proposal. We researched how evaluators really score proposals, then aligned our writing process accordingly.

“Great session that takes much of the mystery out of proposal writing. Provided a clear template and plan of action to take our proposals to the next level. I would highly recommend this to others.” —Session attendee at APMP International Conference, May, 2013

I’ll teach you all you need to know to apply this research-based technique on your next proposal or capture. Understand why and how persuasive writing can increase your technical score. Then learn how to write to proposal evaluators, create and showcase genuine win themes, develop a section strategy that seamlessly evolves into your first draft, and apply the “Six Cs” of good proposal writing. Case study based to provide hands-on experience, including before and after examples.

Audience: Proposal writers, proposal managers, capture managers, proposal leaders, capture leaders, technical writers, others involved in business development and their managers